The Science Behind NeuroColor
Personality tools are prevalent in the work- place because they give employees a way to better understand themselves. The most popular personality tools on the market today are based on theories from the early 1900s, and have not changed to incorporate the many advances of the last 100 years.
NeuroColor uses modern neuroscience and today’s sophisticated technology to better understand personality. Dr. Helen Fisher, biological anthropologist and Co-Founder of NeuroColor, studied the biological literature - including genetics, disease, gender, drug and twin research and discovered that many measurable normal personality traits fall into four broad styles of thinking and behaving associated with four broad brain systems.
Fisher developed a personality questionnaire based on her discovery, then used extensive statistical analysis and Functional Magnetic Resonance Imaging (fMRI) of the brain to validate her theory. She has published her ndings in major academic journals. At NeuroColor, Fisher and her Co-Founder David Labno leverage these advances in brain science to provide more speci c, and more accurate insights into personality.
The NeuroColor Temperament Inventory measures the user’s preferences for certain personality traits and the user receives their scores as a personality “signature” showing intensity (from 0% to 100%) on each neural system. Your NeuroColor Personality Report uses this information to make specific recommendations to improve how you communicate and interact with others.
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